At SupplySide West 2024 Expo , my primary focus was on collagen suppliers, and I had the opportunity to visit several booths from a diverse range of vendors, including those from  Norway, Italy, Turkey, Japan, China, Ireland, and the US. The key takeaway from these interactions was the emphasis on highly soluble, tasteless, and colorless collagen products that can be seamlessly integrated into everything from beverages and snacks to skincare. I was particularly impressed by the variety of collagen sources, including bovine, marine, poultry, and even vegan options, showcasing the versatility and innovation driving the industry forward.